Link Building Tactics

Link Building Strategies Beyond Guest Posting

Guest posts aren't your only option. We'll explore resource pages, skyscraper content, and partnership strategies that actually deliver results.

                  11 min read
                
                  Intermediate
                
                  June 2026

Open notebook with network diagram sketches and handwritten strategy notes on desk with pen

LinkVault Editorial Team

Editorial Team

Written by the LinkVault Editorial Team, focused on practical link building and authority growth guidance for Vancouver SaaS brands.

Why Stop at Guest Posting?

Guest posting gets the attention, sure. But here's the thing — it's also crowded. Everyone's pitching their guest post ideas to the same publications. You're competing with hundreds of other sites for a single mention.

The real wins come from strategies most people haven't even tried yet. Resource pages, skyscraper content, partnerships, broken link building — these aren't new tactics, but they're overlooked. And that's exactly where the opportunity is.

We're going to walk through five solid alternatives that don't require you to write someone else's content. You'll build links from the ground up, on your terms.

Professional at desk analyzing link building strategy with charts and research materials

Resource Pages: The Overlooked Goldmine

Resource pages exist on thousands of websites. They're curated lists of tools, guides, and sites relevant to a specific topic. And they're hungry for quality links.

Here's how you find them: Search for "best resources for [your industry]" or "[industry] tools and resources." Look at the results. Those pages get updated regularly, they're trusted by their audiences, and they're actively maintained.

Then you reach out with something specific. Don't pitch your homepage. Pitch a specific tool, guide, or resource you've built that genuinely belongs on that page. You're not asking for a favor — you're offering something their readers will find useful.

The conversion rate on resource page outreach tends to be higher than guest posting. People who maintain resource pages are specifically looking to add valuable links. That's literally their job.

Laptop screen showing curated resource page with organized list of tools and links in clean interface

Educational Resource

This article is designed for informational purposes. Link building results vary based on your content quality, outreach approach, and industry. We recommend testing these strategies with your specific audience and monitoring your own metrics to see what works best for your situation.

Person researching competitive analysis with multiple browser windows and notes spread across desk

Skyscraper Content: Build Better Than the Competition

Skyscraper content isn't complicated. Find something that's already ranking well and getting linked to. Then make something better.

Maybe you add more recent data. Maybe you expand from 10 tips to 25 actionable tactics. Maybe you include a tool, calculator, or template that the original didn't have. You're not copying — you're improving.

Once you've built it, reach out to the people who linked to the original. Tell them you've made something more comprehensive. A lot of them will link to your version instead. Why? Because their readers get better information, which reflects well on them.

This strategy works especially well for guides, tutorials, and "best of" lists. The more concrete and useful your version is, the more willing people are to switch.

Strategic Partnerships: Links Built on Relationships

Some of the strongest links come from actual working relationships. You're not asking for a link — you're building something together.

This looks different depending on your industry. Maybe you're co-creating a guide with a complementary brand. Maybe you're running a joint webinar or research project. Maybe you're creating a partner directory where both sides benefit.

The key is mutual benefit. If you're reaching out to a potential partner, think about what's in it for them first. More exposure? Access to your audience? Shared resources or expertise? When partnerships make sense for both sides, the links follow naturally.

SaaS companies especially benefit from this approach. You're not just getting a link — you're building relationships with other tools and platforms that your customers actually use. Those links tend to drive qualified traffic because the audience overlap is real.

Two professionals shaking hands across table with partnership agreement documents and coffee

Browser showing 404 error page with broken link notification

Broken Link Building: Fix Their Problem, Earn a Link

Broken links are everywhere. Websites go down. Pages get deleted. Content moves to new URLs. And site owners? They don't always notice.

You can help them. Find broken links on authoritative sites in your industry. Then offer a solution. Maybe you've got a resource that fills the same gap. Maybe you've got updated information on the same topic. You're solving their problem while getting a link.

The best part about broken link building is that you're genuinely helping. Site owners appreciate when someone points out a broken link and offers a solution. Your outreach email is actually useful to them.

You'll need a tool to find these links — Ahrefs, SEMrush, or even free options like Check My Links browser extension. Once you've got a list, reach out directly to the site owner. Be specific about which link is broken and what you're offering as a replacement.

Continue learning about link building and outreach strategies

Laptop displaying analytics dashboard with outreach metrics and list building data

Building Your First Outreach List: The Right Way

Learn how to identify and prioritize high-quality prospects that'll actually respond to your outreach. Quality over quantity wins every time.

Hands typing on keyboard with email template visible on screen

Email Outreach Templates That Get Responses

Tired of radio silence? We'll show you the email structure that actually works — plus real examples you can adapt right now.

Reviewing printed analytics reports with charts and metrics highlighted

Measuring Your Link Building Success: Metrics That Matter

Not all links are equal. Discover which metrics actually predict growth and how to track what really matters for your business.

Your Next Move

Guest posting has its place. But if that's your only link building strategy, you're leaving a lot on the table.

The strategies we've covered — resource pages, skyscraper content, partnerships, and broken link building — they're not harder than guest posting. They just require a different approach. You're working smarter instead of just working harder.

Start with one. Pick the strategy that feels most natural for your industry and your team. Build a solid process around it. Get consistent results. Then add another strategy to your toolkit.

That's how you build sustainable link building that doesn't rely on convincing editors to publish your content. You're building links from a position of strength — with better content, real relationships, and genuine value.

Want help implementing these strategies for your SaaS brand?

Get in Touch